Bold Uniq Purple Toning Shampoo & Conditioner Set - For Blonde, Platinum, Ash, Bleached, Grey, Ash & Silver hair - Eliminates Brassy, Yellow Tones - Vegan, Paraben & Sulphate Free - 8 Fl Oz Each

Purple Shampoo beats brassy/yellow tones using a powerhouse formula that works after just one wash!
This range was designed to work on all lightened hair, whether that be chemically or naturally!
Our Violet Technology, counteracts yellow, meaning unwanted yellow tones are banished with ease!
This shampoo is easy to use & packs a punch, you really can maintain your color without the salon!
An ultra-potent formula developed by the Bold Uniq Scientists will banish all brass in sight!
"This is THE product for keeping my blonde hair fresh, removing all yellow tones."
- Calystabelle
"Transitioning to grey was hard for me, this Purple Shampoo removes any dull tones & keeps my grey hair looking fun & fresh!"
- Mireya
"Maintaining my blonde hair was so expensive. This shampoo saves me a fortune in salon visits!"
- Emma
"Many purple products left my hair feeling dry and brittle, this shampoo leaves my hair feeling soft and strong!"
- Emily
Does the Purple Shampoo work on all blonde, platinum, silver or gray hair?
Yes, our product is designed for use on blonde, platinum & silver/gray hair types. It can also be used on blonde highlights or balayage to freshen your tone.
Will this product help to remove stubborn brassy/yellow tones?
Yes! That's the main use that over one million happy customers purchase the product for. It's potent, and gets to work quick to beat the brass!
Is this product paraben & sulfate free?
Yes, this product is free from sulfates & parabens and is 100% cruelty free & vegan friendly! Our packaging is also made from 100% recycled plastic, and is fully recyclable too. For every bottle you buy, we remove a bottle from the oceans.
Do I get great results after one use?
Yes! Our Purple Shampoo works within minutes, we have a great little guide written by the Bold Uniq experts that comes in the box that tells you the suggested leave in time for your desired shade.
Will the product dye my brown/brunette hair blonde?
Unfortunately not, this is a common question we get. If you are looking to transition from brunette to blonde then you need to use a hair dye, this product is not a hair dye and will not change your brunette hair to blonde.
At Bold Uniq we aim to create products that are super effective but also work with in harmony with all hair types.
We do not conduct, commission, pay for, or allow any tests on animals for our ingredients, formulations, or finished products.
For every bottle you purchase we remove the equivalent plastic waste from our oceans & all our bottles & jars are made from 100% recycled plastic.
Sustainability is a big part of our mission, we work with all stages of our supply chain to ensure we are always sourcing responsibly.
Highly effective products that give you instant, salon-worthy results!
A deeply hydrating toning treatment that will help control frizz, reduce breakages & split ends.
A nourishing formula, neutralizing yellow tones to reveal a fresh look that is silky soft to touch.
An easy-to-use, leave-in treatment that tackles damage, detangles & protects the tones you love.
Check out our bundles - created to tone & smooth all blonde, platinum, silver & gray hair types.
Purple Shampoo
Purple Conditioner
BoldUniq Purple Hair Mask
Shampoo & Conditioner Set
Tro Gift Set